First I raised the bar on the “a” and lowered the bar on the “r” so they are more fluid throughout the logo, as well as enlarging “stream” so that “air” sits flush on top. I then made the height of the “i” and “r” the same so they also sit flush with one another. The next part was choosing colors that would fit the outdoor, adventure seeking ideals, so I chose a nature pallet and placed it throughout the new logo. The tail of the “a” sitting in front of the “i” and “r” made it feel cozy and nested together, I felt that it really brought the new logo together.